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Innovating the political landscape with
data & tech oriented humanistic solutions!

Innovating the political landscape with data & tech oriented
humanistic solutions!

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Leaders in leveraging people-centric tech & data capabilities for Governance & Political domain. We are furthering our vision by offering unique solutions to India’s largest political party and various government units. We strive each day to stay ahead as a leading provider of data-driven solutions for political campaigns, using cutting-edge tools and techniques to help the party in its internal work management, connect with voters, target their messaging, and achieve their goals in a swift manner.

We believe that by harnessing the power of data and analytics, we can help shape a more informed, engaged, and fair political landscape for all.

Data Tech As
Political Capital

Our Strength

We provide end to end “Election Campaign Management” services using our proprietary technology tools and databases to create a granular understanding of the electoral populace. Collaboration with relevant stake-holders (party cadre, leadership, media, vendors, influencers, legal experts etc) in tandem with our operational excellence ensures efficient execution of these strategies

We use advanced analytics and data sciences to constantly monitor and design actionable insights from conversations happening on social and traditional media platforms. The data collected by our on-ground teams and survey partners, help us further classify voters into homogeneous groups with high degree of accuracy using our data segmentation mechanism.

We develop an in-depth understanding of the requisite community through Focus Group Discussions (FGDs), issue-based research and psychometric studies. This enables us to effectively engage with and influence these communities through platforms that are responsive and multi-dimensional.

We use the same organisational practices and technologies used by Fortune 100 companies to manage their field force and adapt it to the political context. Our approach is field tested, and we have mobilised and engaged millions of party workers till date.

We specialise in formulating and executing targeted communication plans for our clients. This we achieve by constantly gauging the sentiments of the audience by use of modern NLP technologies and rapid AB testing. Our services include- agenda driven narrative building, reputation management and crisis management.

We engage with governments in ideating and executing data driven, tech enhanced public policy strategies. Our focus areas include effective last mile delivery of development programs, creating feedback mechanisms for implementation effectiveness of policies and catalysing collaboration with non-governmental institutes.